I Tried the New Rare Beauty Lip Oil and WOW

I came of age in the my lip gloss be poppin’ era, and because of this, I was never quite able to get on board with the matte lipstick or lipliner trend that took over in my twenties. Since all things early aughts are back in style, I’m in luck. Glossy lips are all the rage again, which is why when I needed to make a much-needed pit-stop while on vacation with my family at Sephora for sunscreen, I couldn’t believe my luck that the new Rare Beauty lip oil launched that very same day.

I added a tube to my in-store pickup order and got back on the road ready to enjoy a shiny and moisturized pout. Here are my real thoughts on the newest launch from Selena Gomez’s Rare Beauty that I have a feeling will be all over your For You page any minute now.


Rare Beauty

Soft Pinch Tinted Lip Oil

A gel-to-oil lip color that hydrates lips, gives great color payoff, and shines like a gloss without being sticky.

Available in 8 shades


The Formula

Because lip oils are still relatively new to the scene, let’s talk formula in case you haven’t encountered one before. To start, there is of course moisturizing oils in the formula—particularly jojoba seed oil and antioxidant-rich sunflower oil. As an added bonus, it’s vegan and cruelty-free, while also being free of parabens. Score.


The Feel

Lip oil is the perfect solution if you don’t like the sticky feel that comes with gloss but still want a lot of shine.

This lip oil is rather unique in the sense that when you first apply it, it is more of a soft jelly texture, but it does eventually melt into a texture that feels more like a traditional lip oil.



The Look

There are currently eight shades to choose from. Because I’m obsessed with all things 90s, I opted to try the shade Delight which is a rose brown shade to match my go-to 90s inspired blowout.

This is much more pigmented than your standard lip oil. Most lip oils come with a light wash of sheer color, but with the Soft Pinch Tinted Lip Oils you can expect more of an opaque look.

You get so much color from this oil that even when the shine factor wears off, there is still a pretty flush of color left behind—similar to a lip stain. If you have ever tried Rare Beauty’s famous Soft Pinch Liquid Blush you know that they take pigment seriously.

Don’t believe me? Take it from Selena herself. She explained on the Rare Beauty website, “One swipe and your lips look so full and smooth! I love how easily you can build up the color without it getting sticky.”


The Wear

The one downside of lip oils is they typically don’t last long, but I was pleasantly surprised to see I got a few hours of wear out of this one thanks to the lasting color and it was super easy to touch up even without a mirror handy, making it the perfect travel lip product. This new lip oil really couldn’t have found a spot in my handbag at a better time.


Rare Beauty

Soft Pinch Tinted Lip Oil

A gel-to-oil lip color that hydrates lips, gives great color payoff, and shines like a gloss without being sticky.

Available in 8 shades


The Verdict

I have to say, thanks to Selena we can end the great lip product debate once and for all. If you want the color and long wear of a lipstick, the shine of a gloss, and the moisturizing element of a lip oil, then you can find everything you are looking for in one convenient tube of the Rare Beauty lip oil. 

If you’re looking for a go-to lippie to wear all spring and summer long, add a tube (or two, or three, or four) to your Sephora cart ASAP because I predict this will be the it-product of the season and will sell out FAST.


Is Rare Beauty Worth the Hype? Our Editors Weigh-In on Their Favorite Products


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